Key Responsibilities
Lead creative ad production end-to-end, from strategy, ideation, and scripting to shooting, editing, and iteration.
Write high-converting scripts, hooks, and CTAs rooted in user insights and consumer psychology.
Establish systems to scale content by using freelancers, creators, and AI tools.
Source, manage, and brief UGC creators, Marchon athletes and ambassadors.
Build and maintain a system to test multiple creative angles, hooks, and formats each week.
Collaborate with the Head of Growth to run a high-tempo testing process: launch variations weekly, analyze data, and iterate.
Collaborate with the marketing and creative teams to understand objectives, campaigns, product, and feature launches.
Conduct user and competitor research to inform new creative angles and formats.
Experience & Skills
Creative performance chops: You have a track record of producing high-performing ad creatives on TikTok or Meta that drive real results, with the metrics to back it up.
Strong storytelling: You can craft scroll-stopping h›ooks and emotional narratives that make people feel something.
Data-literate: You’re confident in interpreting performance data (Hook, Hold, CTR, etc.) to figure out what’s working and where to double down.
Organized and scrappy: You can manage multiple creative pipelines at once, set up repeatable systems, and move quickly.
Founder mindset: You take initiative, move fast, solve problems independently, and own your outcomes.
UGC and creator fluency: You’ve sourced, briefed, and managed UGC creators or freelance video talent and understand how to get great content from them.
AI-comfortable: You’ve explored or actively use AI tools to enhance speed, ideation, or production in your creative workflow.
Team Structure
Direct reports (initial): Matt Pate, Head of Growth.
Wider team set up: Freelance video editor. Marketing Team (editors, Head of Marketing)
Benefits
22 + 8 Bank Holidays + your birthday.
Pension contributions.
Starter Pack all things MARCHON.
£400 Gift card per year to spend on MARCHON Supplements & Apparel.
Year-round discount on Supplements & Apparel.
Free gym membership to all MARCHON gyms.
Full access to MARCHON Online training & Nutrition.
PC or Mac laptop.
